"Electric driving is the future of mobility. The industry is currently at the crossroads of a mobility and energy transition. This is partly due to the popularity of electric driving. The next phase is mainly about scaling up. We are ready to take EV charging with smart solutions to the next level and serve a larger audience", says Sytse Zuidema, CEO at NewMotion during the company's anniversary event. "At NewMotion, we want to lower the barriers to electric driving. To make e-mobility more accessible, the entire industry needs to develop to a higher level. Collaborations between all parties in the energy transition need to improve, specifically between car manufacturers and companies that make charging solutions for EVs. This is the only way to realise the promising future of electric driving".

A wallet full of loading cards

The number of loading passes required by an EV driver is also very important for drivers. On average, an EV driver uses 2.5 charge cards and 15 percent even has 5 or more cards. EV users in France have the most loading passes (an average of 3.48), followed by Germany (3.37) and the United Kingdom (3.19). In the Netherlands this number is lower (1.82), probably due to the fact that it is possible to load with several passes at one charging point and the high network density of charging points in the Netherlands - the highest in Europe.

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EV drivers want price transparency

Clarity about charging prices is an important issue among EV drivers. 43 percent say they know what they have to pay for a charging session before they start the session. 37 percent specifically say they look up the price of a session before they start charging. Two out of five respondents say they experienced at least one situation in which the final price of a charge session turned out to be different from the price indicated by the charge point beforehand.

"This study shows that a single loading pass, as well as price transparency, are important issues for drivers. Improvements in these areas help to make electric driving more attractive to a wider audience," says Sytse Zuidema. "We believe in creating an open and accessible public charging network to give EV drivers the convenience of charging their vehicle anywhere. A single roaming network, smart charging and full service solutions improve the ease of use for EV drivers".

Ease of charging has top priority for EV drivers

For EV drivers who own a charging point, ease of use is the most important factor when choosing their charging solution, more than half (52 percent) even call this the most important purchase factor. A third (33 per cent) thinks the price of the charging point is important, while a quarter (26 per cent) says that a recommendation from a third party, such as a leasing company, a car dealer or employer, has the most influence on their decision.

European differences for loading at work

In the Netherlands, it is fairly common for a loading point to be available at work: 72 percent of the respondents said they had access to it at work. On the other hand, the chances of finding a loading point at the office in the United Kingdom or Germany are much lower: only 29 percent of the British respondents and 41 percent of the German respondents can make use of it.
Cost savings as the main driver

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